Course #3: Focus Groups

In Course #3, Keenan Ball College faculty will work individually with you in your small group, in conducting focus groups for your current case using our proven techniques. You’ll learn to maximize every focus group experience, and to make your focus groups cost-effective and efficient.
You’ll present your case to actual focus group participants for their feedback, so you can make maximum use of all Keenan Ball strategies and methods. You’ll see how to identify biases and prejudices, what to do about them, and which ones can most affect case outcome. And you’ll see real-world reactions to evidence, and see which elements of your case to emphasize for maximum impact.

SCHOLARSHIPS: We offer two scholarships for Course #3, secure in knowing that early scholarship recipients will one day find themselves in the financial position to sponsor future Keenan Ball College named scholarships. To apply to receive a scholarship for Course #3, please click here

Reptile Intro Seminar – Welcome to the Revolution (live or recorded)


Keenan Ball College Course 1 – Rules & Case Selection


Reptile Focus Group Online seminar is Highly Recommended. Register at  


From The Keenan Edge 1

  • Chapter 8- “Focus Groups”

From The Keenan Edge 2

  • Chapter 10- “Focus Groups”

Additional items you need to prepare for course submissions:

  • A summary of your case.
  • The rules for your case that you have developed.
  • The latest draft of your opening statement.
  • Jury instructions for your case.
  • Your order of proof for your case.